How to create a catalog and make low cost email catalogs

Are you longing for a better low cost, highly efficient and effective way to keep your customers informed by catalog?

Do you shy away from updating your present catalog because of the high cost of creating it?

Have you ever imagined how much your business would benefit from having a brand new catalog every week or as often as you wanted for virtually no cost?

You already know more catalogs, sent more often and always up to date and inclusive means more profits.

You are acutely aware that future profit depends upon your own low cost ability to get your products in front of as many customers as possible and in a manner ranked highly by your customers.

Wouldn't you be happy if you could add those new products to your very own catalog continuously, and remove those duds or old unfavourable items at will.

Wouldn't your customers value tailor-made or personalised catalogs to suit their own special situations.

My name is Tony Roocroft and I will tell you a bit later how I conquered the traditional catalog monster that ate up all my money and time only to be out of date as soon a published. I developed an in-house cost effective method of using everyday computer tools to design catalogs with great impact without any of the serious cost, time wasted drawbacks of the traditional catalog.

Hello Tony, I recently purchased your ebook: How to create low cost In-House Catelogs for E-mail and the Web. I would like to thank you for putting together such an informative and useful book. Your ebook was worth many times what I paid for it. I started doing business on the internet about 2 and a half years ago and have had no formal training of any kind in any software application. Because of this I have had to struggle with incomprehensible jargon and corporate speak to figure out exactly what was trying to be conveyed to me the reader. Help files in software programs should be called something else because they never really seem to put the answers in lay mans terms. Your ebook was designed so that anyone can understand the techniques and implement them. At last someone who doesn't need to puff up each sentence with high brow language and confusing jargon that only a select few understand or appreciate. I recommend to anyone that has a need to create a low cost catalog to purchase your book. In my opinion its the best bang for your buck you'll ever spend.

Best Regards, Jeff McDonald-President Basketball-Goals.com, May 2004

My system is really about
"Catalogs For All ... More Profits For You"
Catalog layout examples download pdf example, file only 396 kB. You will be amazed

The unique catalog system devised will

Put you or your company into a position to save a lot of money, time and wasted energy. More important you will make more sales and capture the hearts and minds of your customers.

You will be able to create a real competitive advantage by doing something few if any of your competitors can do.

You will be able to energize your sales force and dramatically improve their effectiveness.

Never forget ......

Your customer always needs your catalog NOW, without having to search for it or he will use some other suplier's

Your catalog must be in front of your customer 24 hours a day every day. It must include at least ...

Up to date prices

SKU number

Bar codes

Descriptions

Pictures

Your catalog should be immediately and quickly available. Your catalog is better if it contains

Important sales aids

Performance information

Reference data and it is

All in one place and Easy to locate.

It sounds too good to be true, I know. However it is true and it is practical and it is low cost and it is effective. I know because I discovered the system for myself after spending ( I should say wasting) over a period of almost 10 years many $’000’s of dollars on conventional catalogs and price list approaches to my wide customer base.

Answer these questions for yourself ....... Familiar aren’t they?

Who makes money from producing a catalog?

Who in practice generates greatly increased sales from producing an expensive glossy catalog once a year?

Who makes money from printing a revised catalog edition?

Can your customer ever find your catalog when you visit him?

Even if the customer was able to find the catalog could he find the most recent up to date price list that matched the catalog?

Does your catalog have discontinued items in it?

Have you introduced new products since the last catalog was produced and nobody knows about them?

Do you feel reluctant to hand out that catalog to a casual enquiry because it cost so much and you have only got 200 left – 200 for whom?

Where do you hide the catalogs when you go to the trade show?

Have you ever arrived at the customer and said “Sorry I forgot the price list or the catalog because you did not have any left.”

Catalog layout examples download pdf example, file only 396 kB. You will be amazed

Have you ever said to yourself?

· I wish I could find a way to update my catalog every month or even every day if I wanted to and get this to all my customers quickly and at extremely low cost.

· My catalog must always contain up to date prices. Prices must be printed on the same page as the picture, the bar code, the description, the ordering code, the specification and other relevant information.

· If only I could get my catalog to my customer on demand quickly, cheaply, and in such a way the customer could not lose it. In fact the customer must be able to copy it, print it, share it, and even forward it to another branch or person with no hassle.

· I would like to make my catalog available to anyone anywhere in the world at any time by email including all color pictures but in a way it takes a very short time to download. In particular I must make sure it takes a very short time to download. I do not want a web site to do this. I recognize that many customers have slow internet connections and also use dial-up connection methods.

· I have introduced 30 new products and discontinued 40 old ones and I cannot just print a new catalog for this. Nor can I rely upon my customer to add deletions and additions to an existing catalog as much as this is theoretically possible and perhaps not unreasonable to request since I gave the customer the catalog in the first place in a special file to make this easy (in theory!!!!).

· It must not take me more than 1 hour to add 20 new products to my catalog and update all prices. It must take me considerably less to remove 20 products

· It must not take more than 10 minutes to update just the prices in my catalog.

· I will leave my price increases until the new catalog is produced although I know this will cost me a lot of lost revenue and profit.

Don’t we all know the problems these real practical events create for our company and in particular its customer relationship and sales capability.

For sure your customer will lose interest in your products if he cannot immediately access correct and up to date prices when he looks into your catalog. To make this worse he will order from the competitor if he can find theirs first.

Normally it takes so long to get a catalog produced it is bound to be out of date by the time it reaches your customer.

Have you ever stopped to think who does the most of the hard and boring slog work anyway? Of course it was you, YES YOU!

The designer needed your ideas, your words, often your pictures, your prices, your bar codes, your descriptions, your preferred layout and so it goes on.

Finally the designer needed your money and the printer also needed your money. This is before one copy reaches the customer so there are postage and other distribution costs to remember also.

And you know what you need to make a whole lot more sales to just pay for the work done. Work that looks great and of which we are very proud no doubt but is pretty useless if we are honest with ourselves or if we view it from our customers’ point of view.

Don’t you feel a bit annoyed when you get that whopping bill detailing:

· Studio work
· Scanning cost
· First draft layout
· Second layout
· Colour proofs
· Creation of positives
· Printing and it continues until you get to the bottom line which says
· Total $ ‘000’s upon delivery of first catalog

Now when you come to do a revised catalog blow me down if you don’t have to start from scratch again because you cannot change the layout – even though you asked the designer to allow for this in the first design.

You discover you need new pictures, revised layout, new words, new proofs, new printing plates and so on and so on. It never stops. This is not surprising and in fact to be expected because all good business have a vital need to innovate and change continuously.

Now think carefully about this because I am sure we will agree:

1. ANY CUSTOMER NEEDS UP TO DATE FULL PRODUCT INFORMATION WHEN THEY WANT IT AND NOT WHEN YOU WANT TO GIVE IT TO THEM.

2. ALL SUPPLIERS NEED TO GET THEIR INFORMATION IN A PRIORITY POSITION ON THE CUSTOMER’S DESK – BEFORE THE COMPETITOR DOES THIS. CUSTOMERS ARE BUSY PEOPLE WHO HAVE LITTLE INCLINATION TO CONSIDER THE SUPPLIER TOO MUCH. CUSTOMERS BUY FROM SUPPLIERS THEY HAVE EASY AND IMMEDIATE (at the time) ACCESS TO.
Catalog layout examples download pdf example, file only 396 kB. You will be amazed

Here's my story ......
This is how I came to develop my cataloguing system after 7 years of knowing I needed it BUT I did not know how to do it.

I started my own gardening products distribution business almost 11 years ago after spending some 25 years as a chemical engineer/manager in the chemical industry – I have no artistic capability worth talking about. My company focused and still does on selling high quality specialized water gardening products internationally.

In this 11 year period I introduced hundreds of very different products to my customer base and over the years have discontinued and replaced many of these products. Communicating all these changes to my customers was a mammoth task as you can imagine. Not all of the products were successes so do not let me for a moment suggest I have a magic touch when it comes to discovering products that make a fortune easily all the time – Oh, if only it was so simple.

Most of the products were imported or exported. As a result price changes occurred continuously because exchange rates happen to behave like this. Packaging also tended to change and this was totally out of my control as a distributor of those imported and branded products.

My company produced using skilled designers very attractive high quality glossy full color catalogs of which I felt very proud. The cost was high in terms of money and time (my time and my cost mainly).

Despite my pride in the finished catalogs I found these exercises highly frustrating and wasteful because I seemed to be required to do most of the donkey work and all of the checking.

After much frustration, and of course this should be obvious to everybody (but strangely isn't) it finally dawned upon me that catalogs MUST be designed for the customer and not the supplier. This means giving the customer updated accurate information including pictures and price at the customer’s convenience. Thus I was left with no choice but to dispense with traditional cataloguing methods (and thankfully expenses too).

This well known but frequently overlooked “discovery” of what the customer REALLY needed allowed me to set up the following objectives. The customer had to have at least one computer capable of receiving e mail.

These were my objectives, compare them to yours:

Produce a catalog method that allowed the combination of price, general product information and picture in one place and allowed the update easily of either one or the other without any designer/outside skills and ......

Ensure the method allows rapid and accurate addition of new products in full color picture format, deletion of old products, as well as allowing for accurate pricing, specification, pack size information etc updates very quickly and easily no matter how many products were in the catalog.

This must be able to be done without any special skills or dedicated desk top publishing software although basic software in use in almost all offices was necessary as was running Window software.

The finished catalog must be able to be maintained by any average office person with very basic training.

Most critically the finished catalog must be able to be emailed as a very small file size despite possibly having many color pictures in it.

Once emailed the catalog had to be in a format almost anyone with a computer could access and use easily and without hassle and without them incurring any cost.

The catalog once in the hands of the customer must be user friendly and allow products to be found quickly and easily.

The catalog or portions of it could be used as an order form if required.

The format of the catalog should be such that important sales aids, performance tables, POS aids etc could be included.

The format should be such as to allow different pricing mechanisms to be included without creating a lot of effort.

The format should allow a catalog to be custom made/personalized in a situation where a customer might want to display the catalog showing retail prices for example.

It must NOT be a requirement that the customer had to access the WEB to access the catalog – in other words a web site was out of the question.

The catalog should be able to be printed out by the supplier and by the customer on almost any office printer be it ink jet or laser, black and white or color.

The customer must be able to share the catalog with whomever he chose to do so without reference to ourselves.

The customer must not be able to change information in the catalog. This was a very important security consideration.

Then What Happened?

Every single one of these objectives were met as I developed my catalog system now called

"Catalogs For All ... More Profits For You"
Catalog layout examples download pdf example, file only 396 kB. You will be amazed

As I look back I am amazed at how simple and inexpensive it really turned out to be. To date I have never seen anything remotely like my system for simplicity and effectiveness anywhere in the world.

I have shared the secrets to the system with very few people. Without exception none of them could believe how simple and effective it was.

Every person who has come into contact with my system has immediately seen, recognized and benefited from it.

And There Was More:

In developing “Catalogs For All More Profits For You” I also learned a great deal on how to turn the internet into a great practical marketing tool. I learned the power of e-mailing and also how little so many people know about the email system they presently use. I use Internet Explorer like so many other millions around the world but only discovered what can really be achieved by using it effectively by developing “Catalogs For All More Profits For You”

These e mail Tips and Tricks are so simple to apply yet so immensely powerful I am embarrassed at how long it took me to recognize they were there for me to use all the time.

What’s In It For You?

I know that so many people out there are almost certainly looking (albeit sub-consciously perhaps) for really good sensible advice, systems, and techniques to create a better company or business based upon satisfying customer needs in a practical and low cost way.

It is important in selling a product of any kind that the purchaser feels that the purchase was worth it. This worth is measured in many ways all of which tend to be personal satisfaction and/or financially related.

Catalog System Manual ... Buy NOW

These are the benefits I got and which you will also get without doubt:

· You will get more satisfied customers because they will always have complete and UP-TO-DATE catalogs from your company and highly likely no other. In addition
· Considerable money savings
· Major time savings allowing you to generate new opportunities
· Far better control of your company catalog and information
· Far wider distribution of your catalog
· Less time in meetings with customers, agencies, printers and so on
· Less visits to customers (most customers do not want to see you – they do want to know what you have to offer though)
· Less postage charges and effort
· More efficient customer response
· And many more including a far better than average understanding of all practical aspects of e commerce

Make the most of my unconditional offer to you ...

First consider downloading a couple of pages from a new catalog. Just click the link following to see 2 pages from a catalog I started yesterday (August 13). The file size is 190kb ONLY. Note how quickly you got my catalog ... now think what you can do with email which is much faster than this download.

Catalog layout examples download pdf example, file only 396 kB. You will be amazed

The 2 pages took less than 1 hour to produce.

If you believe this system will not work for you then just ask for a complete refund. You will get the refund immediately ... no questions, no embarrassment, just honesty and commitment from me.

Buy now click here

My book “Catalogs For All More Profits For You ... How To Create Low Cost In-House Catalogs And Save” will explain the system from scratch in easy to follow detailed terms. The only software you need to own to create these catalogs is Microsoft Office or Lotus Smartsuite. The book is 110 pages of pure practical experience in pdf format meaning you need Adobe Acrobat to view it.

Newly Published August 2003
The introductory cost is ONLY $19.00
It will sell in future at $39.00

You can pay in almost any major currency at the secure pages of Esellerate

Buy Catalog System Manual ... do not miss the introductory price

The book's explanations and techniques used are written and based upon Microsoft office. They are just as easily understood and implemented using Lotus.

PS ... Everything you need to know and immediately start to create your own catalog is included in my book. It is a tried and tested innovative technique to save $’000’s and time, yet dramatically increase sales.

PPS ... The book in addition identifies a new marketing opportunity that will allow you to capitalise on the techniques developed in “Catalogs For All” if you so wish. This could greatly benefit a person genuinely seeking a new career as a self employed individual with a desire to create a limited or even an all-encompassing international marketing capability. Every small business in your immediate vicinity can benefit immediately at virtually no cost.

To the best of my knowledge the information offered certainly with respect to the cataloguing system has not been published anywhere else and has never been offered for sale.

And finally yet important to many who will read this .....What Else Does This System Do?

If you have got this far you will have realized that this system is equally able to create Image and Photo collections including up to date descriptions and prices or specifications or other text based information required to “explain” the picture.

The output is able to be e-mailed easily and quickly and can equally as easily be opened and seen exactly as you intended it to be seen without the receiver spending a cent on software. Imagine the uses of this for the following professionals many of whom are self employed and cannot afford the time and expense of generating traditional catalogs. Who would typically benefit from this capability:

· Estate agents
· Niche business owners with special clientele requirements who need regular updates
· Small communities wishing to promote their communities
· Clubs and Societies
· Schools and Colleges
· Financial service agents
· Any small business needing a low cost owner managed means for e-mailing pictures and information – even your local butcher could put this system to use.

Buy Catalog System Manual $19.00 for a limited time only (Price in Rands shown at store automatically)

How to select and choose aquatic plants for your pond or waterfall system ... they all help in keeping ponds clean and clear. Choosing the right pond pump is however very important if you keep fish.

The Pond Professor's main web site providing access to many articles on all aspects of ponds and water gardening with and without aquatic pond plants. Contains information on how to select optimum pond pumps for ponds and waterfalls and where to get a great deal on your pump

Installing a garden pond and waterfall can be easier than you think. To keep it clean and clear it is important to understand how a fish pond operates. Aquatic plants also help in keeping a pond clean ... but do get the right pump if you keep gold fish or koi in your pond

Pond algae control and clear pond water and waterfalls

The heart of a garden pond especially when fish are in the pond is a the pond and waterfall pump. Larger natural ponds heavily planted with aquatic plants may not need a pump

All round source of articles for UK pond keepers and water gardeners ... many of the aquatic plant developments took place in the UK. Site is called ponds and pumps. Find out how to select your pond or waterfall pump and ultra violet (UV) clarifier here ... UV kills pond algae

Save money on the right type of home water heater ... gas, oil or electric. And if you are thinking of heating a koi pond then do understand the principles well

Clean and clear fish ponds (clear ponds need uv lights to control suspended algae) ... this is what you want all the time and pond plants help and pond and waterfall pumps are essential if you keep gold fish or koi