If you know your company should be banking far more cash and profits. If your sales are less than par by having no current catalogue then pay close attention .... How To Create, Publish and Distribute A Professional Always Updated Catalogue For Any Business In House For Pennies "Blow your competitors away. Boost your sales. Empower your sales force.  Give your customers what they've always wanted from you and cannot get from your competitors" - Tony Roocroft  Do you shy away from updating your present catalogue because of the high cost of creating it?  Yet you know your business would benefit from having a brand new catalogue with all the new products in it without the clutter of old and discontinued lines Well what if you could create your very own catalogue every week, every day even or as often as you wanted for virtually no cost? That would be great, yes? Well you now can ...... You already know more catalogues, sent more often and always up to date and inclusive means more profits. You are acutely aware that future profit depends upon your own low cost ability to get your products in front of as many customers as possible and in a manner ranked highly by your customers. Wouldn't you be happy if you could add those new products to your very own catalogue continuously, and remove those duds or losers at will. Wouldn't your customers value tailor-made or personalised catalogues to suit their own special situations. My name is Tony Roocroft and I will tell you a bit later how I conquered the traditional catalogue monster that ate up all my money and time only to be out of date as soon a published. I developed an in-house cost effective method  of using everyday computer tools to design catalogues with great impact without any of the serious cost, time wasted drawbacks of the traditional catalogue. Best bang for your buck you'll ever spend Hello Tony, I recently purchased your ebook: How to create low cost In-House Catalogues for E-mail and the Web. I would like to thank you for putting together such an informative and useful book. Your ebook was worth many times what I paid for it. I started doing business on the internet about 2 and a half years ago and have had no formal training of any kind in any software application. Because of this I have had to struggle with incomprehensible jargon and corporate speak to figure out exactly what was trying to be conveyed to me the reader. Help files in software programs should be called something else because they never really seem to put the answers in laymans terms. Your ebook was designed so that anyone can understand the techniques and implement them. At last someone who doesn't need to puff up each sentence with high brow language and confusing jargon that only a select few understand or appreciate. I recommend to anyone that has a need to create a low cost catalogue to purchase your book. In my opinion its the best bang for your buck you'll ever spend. Best Regards, Jeff McDonald-President Basketball-Goals.com, May 2004   My system is really about "Catalogues For All ... More Profits For You" Catalogue layout examples download pdf example, file only 396 kB. You will be amazed The unique catalogue system devised will Put you or your company into a position to save a lot of money, time and wasted energy. More important you will make  more sales and capture the hearts and minds of your customers. You will be able to create a real competitive advantage by doing something few if any of your competitors can do. You will be able to energize your sales force and dramatically improve their effectiveness. Never forget  ...... Your customer always needs your catalogue NOW, without having to search for it or he will use some other suplier's Your catalogue must be in front of your customer 24 hours a day every day. It must include at least ... Up to date prices SKU number Bar codes Descriptions Pictures Your catalogue should be  immediately and quickly available. Your catalogue is better if it contains Important sales aids Performance information Reference data and it is All in one place and Easy to locate. It sounds too good to be true, I know. However it is true and it is practical and it is low cost and it is effective. I know because I discovered the system for myself after spending ( I should say wasting) over a period of almost 10 years many $’000’s of dollars on conventional catalogues and price list approaches to my wide customer base. Answer these questions for yourself ... Familiar aren’t they? Who makes money from producing a catalogue? Who makes money from printing a revised catalogue edition? Can your customer ever find your catalogue when you visit him? Even if the customer was able to find the catalogue could he find the most recent up to date price list that matched the catalogue? Does your catalogue have discontinued items in it? Have you introduced new products since the last catalogue was produced and nobody knows about them? Do you feel reluctant to hand out that catalogue to a casual enquiry because it cost so much and you have only got 200 left – 200 for whom? Where do you hide the catalogues when you go to the trade show? Have you ever arrived at the customer and said “Sorry I forgot the price list or the catalogue because you didn't have any left.” Catalogue layout examples download pdf example, file only 396 kB. You will be amazed Have you ever said to yourself? I wish I could find a way to update my catalogue every month or even every day if I wanted to and get this to all my customers quickly and at extremely low cost My catalogue must always contain up to date prices. Prices must be printed on the same page as the picture, the bar code, the description, the ordering code, the specification and other relevant information. If only I could get my catalogue to my customer on demand quickly, cheaply, and in such a way the customer could not lose it. In fact the customer must be able to copy it, print it, share it, and even forward it to another branch or person with no hassle. I would like to make my catalogue available to anyone anywhere in the world at any time by email including all color pictures but in a way it takes a very short time to download. In particular I must make sure it takes a very short time to download. I do not want a web site to do this. I recognize that many customers have slow internet connections and also use dial-up connection methods. I have introduced 30 new products and discontinued 40 old ones and I cannot just print a new catalogue for this. Nor can I rely upon my customer to add deletions and additions to an existing catalogue as much as this is theoretically possible and perhaps not unreasonable to request since I gave the customer the catalogue in the first place in a special file to make this easy (in theory!!!!). It must not take me more than 1 hour to add 20 new products to my catalogue and update all prices. It must take me considerably less to remove 20 products It must not take more than 10 minutes to update just the prices in my catalogue. I will leave my price increases until the new catalogue is produced although I know this will cost me a lot of lost revenue and profit. Don’t we all know the problems these real practical events create for our company and in particular its customer relationship and sales capability. Now you can overcoem all this ... For sure your customer will lose interest in your products if she cannot immediately access correct and up to date prices when he looks into your catalogue. To make this worse he will order from the competitor if he can find theirs first. Normally it takes so long to get a catalogue produced it is bound to be out of date by the time it reaches your customer. Have you ever stopped to think who does the most of the hard and boring slog work anyway? Of course it was you, YES YOU! Take control ... get your power back ... Save your money ... Save your time and effort The designer needed your ideas, your words, often your pictures, your prices, your bar codes, your descriptions, your preferred layout and so it goes on. Finally the designer needed your money and the printer also needed your money. This is before one copy reaches the customer so there are postage and other distribution costs to remember also. And you know what you need to make a whole lot more sales to just pay for the work done. Work that looks great and of which we are very proud no doubt but is pretty useless if we are honest with ourselves or if we view it from our customers’ point of view Don’t you feel a bit annoyed when you get that whopping bill detailing: Studio work Scanning cost First draft layout Second layout Colour proofs Creation of positives Printing and it continues until you get to the bottom line which says Total $ ‘000’s upon delivery of first catalogue Now when you come to do a revised catalogue blow me down if you don’t have to start from scratch again because you cannot change the layout – even though you asked the designer to allow for this in the first design. You discover you need new pictures, revised layout, new words, new proofs, new printing plates and so on and so on. It never stops. This is not surprising and in fact to be expected because all good business have a vital need to innovate and change continuously. Now think carefully about this. I am sure we will agree: 1. ANY CUSTOMER NEEDS UP TO DATE FULL PRODUCT INFORMATION WHEN THEY WANT IT AND NOT WHEN YOU WANT TO GIVE IT TO THEM. 2. ALL SUPPLIERS NEED TO GET THEIR INFORMATION IN A PRIORITY POSITION ON THE CUSTOMER’S DESK – BEFORE THE COMPETITOR DOES THIS. CUSTOMERS ARE BUSY PEOPLE WHO HAVE LITTLE INCLINATION TO CONSIDER THE SUPPLIER TOO MUCH. CUSTOMERS BUY FROM SUPPLIERS THEY HAVE EASY AND IMMEDIATE (at the time) ACCESS TO. Catalogue layout examples download pdf example, file only 396 kB. You will be amazed Here's my story ...... This is how I came to develop my catalogueuing system after 7 years of knowing I needed it BUT I did not know how to do it. I started my own gardening products distribution business almost 11 years ago after spending some 25 years as a chemical engineer/manager in the chemical industry – I have no artistic capability worth talking about. My company focused and still does on selling high quality specialized water gardening products internationally. In this 11 year period I introduced hundreds of very different products to my customer base and over the years have discontinued and replaced many of these products. Communicating all these changes to my customers was a mammoth task as you can imagine. Not all of the products were successes so do not let me for a moment suggest I have a magic touch when it comes to discovering products that make a fortune easily all the time – Oh, if only it was so simple. Most of the products were imported or exported. As a result price changes occurred continuously because exchange rates happen to behave like this. Packaging also tended to change and this was totally out of my control as a distributor of those imported and branded products. My company produced using skilled designers very attractive high quality glossy full color catalogues of which I felt very proud. The cost was high in terms of money and time (my time and my cost mainly). Despite my pride in the finished catalogues I found these exercises highly frustrating and wasteful because I seemed to be required to do most of the donkey work and all of the checking. After much frustration, and of course this should be obvious to everybody (but strangely isn't) it finally dawned upon me that catalogues MUST be designed for the customer and not the supplier. This means giving the customer updated accurate information including pictures and price at the customer’s convenience. Thus I was left with no choice but to dispense with traditional catalogueuing methods (and thankfully expenses too). This well known but frequently overlooked “discovery” of what the customer REALLY needed allowed me to set up the following objectives. The customer had to have at least one computer capable of receiving e mail. These were my objectives, compare them to yours: Produce a catalogue method that allowed the combination of price, general product information and picture in one place and allowed the update easily of either one or the other without any designer/outside skills and ...... Ensure the method allows rapid and accurate addition of new products in full color picture format, deletion of old products, as well as allowing for accurate pricing, specification, pack size information etc updates very quickly and easily no matter how many products were in the catalogue. This must be able to be done without any special skills or dedicated desk top publishing software although basic software in use in almost all offices was necessary as was running Window software. The finished catalogue must be able to be maintained by any average office person with very basic training. Most critically the finished catalogue must be able to be emailed as a very small file size despite possibly having many color pictures in it. Once emailed the catalogue had to be in a format almost anyone with a computer could access and use easily and without hassle and without them incurring any cost. The catalogue once in the hands of the customer must be user friendly and allow products to be found quickly and easily. The catalogue or portions of it could be used as an order form if required. The format of the catalogue should be such that important sales aids, performance tables, POS aids etc could be included. The format should be such as to allow different pricing mechanisms to be included without creating a lot of effort. The format should allow a catalogue to be custom made/personalized in a situation where a customer might want to display the catalogue showing retail prices for example. It must NOT be a requirement that the customer had to access the WEB to access the catalogue – in other words a web site was out of the question. The catalogue should be able to be printed out by the supplier and by the customer on almost any office printer be it ink jet or laser, black and white or color. The customer must be able to share the catalogue with whomever he chose to do so without reference to ourselves. The customer must not be able to change information in the catalogue. This was a very important security consideration. Then What Happened? Every single one of these objectives were met as I developed my catalogue system now called "Catalogues For All ... More Profits For You" Catalogue layout examples download pdf example, file only 396 kB. You will be amazed   As I look back I am amazed at how simple and inexpensive it really turned out to be. To date I have never seen anything remotely like my system for simplicity and effectiveness anywhere in the world. I have shared the secrets to the system with very few people. Without exception none of them could believe how simple and effective it was. Every person who has come into contact with my system has immediately seen, recognized and benefited from it. And There Was More: In developing “Catalogues For All More Profits For You” I also learned a great deal on how to turn the internet into a great practical marketing tool. I learned the power of e-mailing and also how little so many people know about the email system they presently use. I use Internet Explorer like so many other millions around the world but only discovered what can really be achieved by using it effectively by developing “Catalogues For All More Profits For You” These e mail Tips and Tricks are so simple to apply yet so immensely powerful I am embarrassed at how long it took me to recognize they were there for me to use all the time. What’s In It For You? I know that so many people out there are almost certainly looking (albeit sub-consciously perhaps) for really good sensible advice, systems, and techniques to create a better company or business based upon satisfying customer needs in a practical and low cost way. It is important in selling a product of any kind that the purchaser feels that the purchase was worth it. This worth is measured in many ways all of which tend to be personal satisfaction and/or financially related. Click here to download now These are the benefits I got and which you will also get without any doubt... You will get more satisfied customers because they will always have complete and UP-TO-DATE catalogues from your company and no other. In addition Considerable money savings Major time savings allowing you to generate new opportunitie Far better control of your company catalogue and information Far wider distribution of your catalogue Less time in meetings with customers, agencies, printers and so on Less visits to customers (most customers do not want to see you – they do want to know what you have to offer though) Less postage charges and effort More efficient customer response And many more including a far better than average understanding of all practical aspects of e commerce Make the most of my unconditional offer to you ... First consider downloading a couple of pages from a new catalogue. Just click the link following to see 2 pages from a catalogue I started yesterday (August 13). The file size is 190kb ONLY. Note how quickly you got my catalogue ... now think what you can do with email which is much faster than this download. Catalogue layout examples download pdf example, file only 396 kB. You will be amazed The 2 pages took less than 1 hour to produce. If you believe this system will not work for you then just ask for a complete refund. You will get the refund immediately ... no questions, no embarrassment, just honesty and commitment from me.  My book “Catalogues For All More Profits For You ... How To Create Low Cost In-House Catalogues And Save” will explain the system from scratch in easy to follow detailed terms. The only software you need to own to create these catalogues is Microsoft Office or Lotus Smartsuite. The book is 110 pages of pure practical experience in pdf format meaning you need Adobe Acrobat to view it. Newly Published August 2003 The introductory cost is ONLY $19.00 It will sell in future at $39.00 You can pay in almost any currency at the secure pages of Esellerate Download now click here ... do not miss the introductory price The book's explanations and techniques used are written and based upon Microsoft office. They are just as easily understood and implemented using Lotus. PS ... Everything you need to know and immediately start to create your own catalogue is included in my book. It is a tried and tested innovative technique to save $’000’s and time, yet dramatically increase sales. PPS ... The book in addition identifies a new marketing opportunity that will allow you to capitalise on the techniques developed in “Catalogues For All” if you so wish. This could greatly benefit a person genuinely seeking a new career as a self employed individual with a desire to create a limited or even an all-encompassing international marketing capability. Every small business in your immediate vicinity can benefit immediately at virtually no cost To the best of my knowledge the information offered certainly with respect to the catalogueuing system has not been published anywhere else and has never been offered for sale. And finally yet important to many who will read this .....What Else Does This System Do? If you have got this far you will have realized that this system is equally able to create Image and Photo collections including up to date descriptions and prices or specifications or other text based information required to “explain” the picture. The output is able to be e-mailed easily and quickly and can equally as easily be opened and seen exactly as you intended it to be seen without the receiver spending a cent on software. Imagine the uses of this for the following professionals many of whom are self employed and cannot afford the time and expense of generating traditional catalogues. Who would typically benefit from this capability: Estate agents Niche business owners with special clientele requirements who need regular updates Small communities wishing to promote their communities Clubs and Societies Schools and Colleges Financial service agents Any small business needing a low cost owner managed meansfor e-mailing pictures and information – even your local butcher could put this system to use. Download now click here $19.00 for a limited time only Copyright 2003 Tony Roocroft all rights reserved